Sharmaine is the architect of how Koku represents ourselves and how we create experiences for our users. Sharmaine’s background in psychology and statistical analytics transitioned into design and communications, and this has provided her with a unique perspective that incorporates a multi-disciplinary approach to design. Sharmaine’s portfolio includes digital marketing at e-commerce site Zalora as well as design in New York based online styling site Bombfell. After coming back from New York, Sharmaine was trying to find a fuss-free and cost-effective way of transferring money from her US bank account to her Singapore account. This led to Sharmaine’s foray into cryptocurrency and her interest for blockchain technology, and that was how she found Koku.